Take advantage of these 4 telemarketing examples

Telemarketing is a job where salespeople would conduct phone calls to sell you a product or service. Among us walk great telemarketers that reach their quotas every month, going above and beyond department expectations.

Is there more to telemarketing than just calling leads?

Definition of telemarketers

Telemarketers, by definition, are people who work for companies or third-party agencies as phone-based sales representatives. Their principal goal is to call a qualified prospect or lead and sell them goods or services.

Both hard and soft skills are needed for this position as they usually go hand in hand with one another. For instance, being attentive (soft skill) goes with having an eye for detail (hard skill).

Telemarketing examples

Below are some examples of what goes on behind closed doors in top telemarketing companies.

These telemarketing examples are all but easy. There are scripts, skills, procedures, rules, and regulations to follow when practicing cold calling, taking an inbound call, generating a lead, and selling over the phone. Not to sway away potential telemarketers and salespeople, but heed these following examples as a fair marker for what they should expect when doing the job.

Outbound

Outbound calls — most commonly known as cold calls, are the basic, yet the most challenging, telemarketing techniques. This is where telemarketers call leads and prospects without knowing if the other party is showing keen interest in the offered products or services, or even familiar with the company they are representing.

This telemarketing example values interpersonal skills –  including persuasion tactics –  since the telemarketer has to convince their prospect to at least show an active interest in the product or service being offered. The sale may not even happen by the end of the initial phone call, it may take both parties several more sessions in order to close the deal.

As a professional telemarketer, they have to sound confident, not only with themselves but also with the services or products they are selling. Be firm and assertive, but not off-putting and aggressive. When speaking to a customer, it’s always a good idea to turn on active listening skills.

Inbound

Inbound calls are when the customers and consumers actively seek and call the telemarketers. Inbound customers are generally much easier to convert into closed sales since they have already shown interest in the product or service that the telemarketers offer. One of the challenges of having an influx of inbound calls is saying the right thing at the right time to the consumers to ensure a deal by the end of the call.

With consumers and leads already showing interest in the goods that the company is offering, it’s time to validate their opinions and feelings about it. A skill that an excellent telemarketer should keep in mind when taking an inbound call is being empathetic. In addition, they should be open to probing questions about the product or service. They should understand why the customer wants to buy the product and use deductive reasoning to close the deal.

Lead generation

Lead generation is the act of gathering data (names, ages, locations, etc.), categorizing, and qualifying them as a lead or a prospect. This telemarketing example may also include cold calling and taking inbound calls on top of data gathering. However,this may differ based on the position’s job description.

Having a keen eye for minute details is always a superb skill to have when someone is part of a lead generation team. Keep in mind that lead generation is more than just compiling and categorizing data, it’s about qualifying ‘hot’ leads that may convert into a sale soon enough.

Tip: Validating leads may take several forms. It may include cold-calling as well, just to ask some qualifying questions that will solidify the prospects’ position on the list.

Sales

Sales is the culmination of all three different telemarketing examples mentioned above. This is the very act of pursuing people to take the leap and buy a product or secure an offered service. The sales technique also means that telemarketers will try to upsell the lead with additional goods and services; usually, these add-ons complement the primary product that that consumer is trying to buy.

When an experienced telemarketer makes a move, one skill that shines through is persuasion. A salesperson with strong persuasive skills can influence the customer to buy a product or a service alongside an additional purchase too. Persuasiveness is not only good for hitting monthly quotas and numbers – persuasive people can also inspire others (including coworkers) to step up too.

One challenge that this telemarketing example faces is interested leads turning away when telemarketers try to upsell additional products. An almost closed deal can turn into stone. However, sales as a telemarketing example is arguably the most rewarding telemarketing responsibility. This is the part where telemarketers close in on to the deal, fill up order forms, and send out the paperwork.

How do they work?

These four basic telemarketing examples work because of foolproof and empathetic sales scripts, proper training, reasonable expectations, and both parties showing interest in the conversation.

All telemarketing techniques involve identifying valid prospects and leads, vetting information, data organization, interpersonal communication, and pursuing to close a deal. Most of the time, however, all of those things don’t happen in one day or in one department. Telemarketing companies, third-party agencies, and outsourcing hubs allocate departments for each telemarketing example. These practices happen simultaneously in an office, where everyone is required to work together to reach their departmental goals.

To answer the question above, have you ever wondered if there’s more to telemarketing than just calling leads?” The clear answer is yes.

Yes, there is more to telemarketing than just calling and selling products and goods to people over the phone. There are skills and techniques to be learned and perfected in order to become an exceptional telemarketer. Remember that not all of those skills can be taught overnight.  Telemarketing techniques are also not applied in one day.  Every excellent telemarketer had to start somewhere.