What is B2B telemarketing and telesales

To boost sales and increase brand awareness, companies need to think of more innovative campaigns and strategies to stay ahead of the competition. For the B2B telemarketing industry, outsourcing is making itself a viable option to improve companies’ B2B telemarketing teams and agents.

What is B2B telemarketing?

The name business-to-business (B2B) telemarketing already gives an idea, but to be precise, B2B telemarketing is when a business calls another to market or sell its products or services. Businesses also utilize B2B telemarketing to build rapport, raise brand awareness, and/or receive instant feedback.

Types of B2B telemarketing campaigns

These are the different types of B2B telemarketing campaigns that companies can use depending on their goals:

Inbound support

Inbound support is when your team interacts with businesses who have already expressed interest in your product or service. The team’s job is to answer the other business’ queries efficiently, and follow-up with the most qualified leads.

Outbound support

Meanwhile, in an outbound support B2B telemarketing campaign, a business calls the other to promote or boost other campaigns (like sending more details on a webinar or event).

Outbound lead generation

Outbound lead generation is when callers may “cold call” business prospects based on a predefined list to generate interest in their business. The salesperson will then assess the prospect’s requirements, and will follow up as scheduled to nurture the lead.

Telemarketing vs. Telesales

People find telemarketing and telesales interchangeable. They can be confusing, but there are key differences between these two techniques.

Telemarketing, like mentioned above, aims to find new customers and generate interest in your offered products and services. The telemarketing team can identify prospective leads, and can drive good telemarketing campaigns.

Telesales, on the other hand, helps a company to persistently convert the leads they receive from telemarketers into sales. 

Outsourcing your telemarketing team

Let the experts do it. Outsourcing your telemarketing team to skilled countries like the Philippines is a practice that most successful companies have adopted. It ensures extensive support and quality output.

Outsourcing your team can help a business save up to 70 per cent on employment costs. It also saves companies the worry of having to provide workspaces, internet, and even mandated benefits.

In a time when businesses are tightening their belts in order to survive, outsourcing comes at the perfect timing.

Plans

Telephone-answering services can be availed on a standard/flat rate plan or custom plan. A standard plan only covers basic answering services such as front desk or virtual reception.

Custom plans, on the other hand, are perfect for businesses expecting a heavy volume of calls, or those exceeding a maximum of 500 minutes.

Price

Companies charge either per call, per industry, per minute, or on a pay-as-you-go basis. Philippine business process outsourcing (BPO) companies normally charge a rate of $6-$10 per hour for a full time dedicated staff.

Ready to outsource?

If you think you’re ready to outsource your telemarketing team, access the SixEleven guide to get started. Choose wisely!