Best lead generation strategies for contractors in China

In the digital age, developing your lead generation strategy has become the most brilliant way to generate leads in China and the rest of the world. Instead of retailing or selling your product and services directly to your potential buyers, you give them reasons to interact with your brand.

How are you going to do that exactly? Here are some of the best lead generation techniques for contractors in China that you should know.

Lead generation definition

Lead generation is the process of attracting leads customers to be one of your contacts in the hope of nurturing them as actual buyers. 

You can help them decide about your offerings throughout the buying process until they are ready to pay.

Lead generation is a crucial metric for any construction company. If you want to improve your lead generation efforts and get qualified leads, you might want to look at our proven tactics to achieve leads that drive significant revenue.

Best ways to get quality construction leads

If you are a contractor located in China, these tips and best practices will help you acquire high-quality leads for your construction business:

Optimize your website and include call-to-action

Your website is your construction company’s center of attraction. A substantial number of leads are coming from the web. Having an attractive and mobile-friendly website is a perfect opportunity to drive traffic.

Alongside word-of-mouth referrals, focus on optimizing your website. Any 21st-century consumer is going to search the net to look at your reputation.  

If they make it to your website, there must be plenty of opportunities to convert those leads. Make sure to implement call-to-action on your construction company’s website. 

Buttons on your social media pages or construction websites showing encouragement to take any action are engaging and effective. Clickable items like “know more about this project” or “talk to a contractor” are friendly ways to generate leads. 

Produce exciting and relevant content

The key to any good website is exciting content. Your content will reflect your brand, your expertise, and your professionalism. 

Any content you publish needs to be accurate and relevant to your audience – specific to your targeted market. So, if you have a construction company, you can post about construction projects, materials, and locations.

Great content drives more attention and, therefore, more leads. All of this is very relevant, especially because Chinese audiences love to share content and reviews.

Make sure to add location pages to your website. If you’ve got multiple offices or locations, include each address, location’s hours, and service options. It will help your audience to find you easier.  

Maximize Baidu SEO

Search Engine Optimization or SEO is the most innovative and effective way to generate traffic and leads online. This method will allow your articles and other content to get visibility at the top of Baidu search results.

Your content must be relevant and accurate for your readers. You can hire content writers to publish engaging titles with the right keywords and tags. Having backlinks from trusted websites is also essential for SEO ranking. 

All of this will also increase your website ranking and your readers’ trust. To ensure Chinese customers can find you on search engines, ensure your article is in Chinese or has a Chinese translation. 

Your website must be in the Chinese domain. You can also try the pay-per-click campaign to support your SEO effort and accelerate your site’s visibility. 

People in need of a commercial construction project would have questions about what they should prepare for when it comes to local building codes and requirements. That’s why developing content that answers those questions (like an FAQ article) can help boost your local search results. 

At the top of a search results page of Baidu, you will find some sponsored links, and those links don’t create as much trust as an organic link you generate from SEO. Still, such links will give you some extra visibility. 

It is good to utilize them initially for market entry. Baidu can help you control the cost and will create the best banners for your website. 

Elevate your e-reputation

Digital reputation or e-reputation drives a user’s perception of the brand. It comes from stories and reviews written by consumers on social media. 

Netizens have the power to build – and ruin –  a brand’s reputation on the internet based on their personal experience. It can be from online content or even face-to-face encounters.

Chinese love to surf on social media. Being part of a community makes it easier for them to know what the trusted businesses are.

Social media users share and comment on everything they or their friends do or buy. The most popular social media platforms in China, namely Sina Weibo, Tencent QQ, Douyin, and WeChat have millions of active users that share their reviews and experiences.

Since news catches up quickly on social media — even negative ones — you need to ensure your potential leads won’t find any negative reviews and opinions about your product or company.

Outsourcing lead generation

Outsourcing your lead generation would mean getting external companies to build your company’s sales pipeline. Companies do this by performing a wide range of lead generation strategies for your company’s products and services. 

You wouldn’t have to worry about the lack of sufficient resources to establish a fully-fledged lead generation function. No worries because your outsourcing provider will take care of it. 

Only experts with a suitable lead qualification would process and develop your company’s lead generation methods to better your business’s success.

The overall advantages of outsourcing will reduce an incredible amount of cost on your end, increase your workload flexibility, and give you the time that you need to focus on your construction projects more.