Top telemarketing sales tips for beginners

Every expert and effective sales telemarketer starts at the beginning. By that, we mean the part where they still tremble while talking to customers, stutter when asked a question that is not on the script, or feeling like giving up when they got rejected for the first time. Being a productive and persuasive sales telemarketer requires lots of practice. It also takes time, as well as the ability to learn from your mistakes.

What is telemarketing?

Telemarketing, also identified as “inside sales” or “telesales,” refers to the marketing method where the telemarketer sells the company’s offered products and services to customers over the telephone. Further, telemarketers also generate customer interest, produce leads, and provide more information about the product to attract customers.

Telemarketing may also include the following responsibilities:

• Identify potential leads for the sales team
• Cold calling
• Act as brand ambassadors to attract customers
• Create appointments
• Ensure customer satisfaction

Telemarketing sales tips that actually work

Telemarketing isn’t easy; but with the right skills, mindset, and work ethic, rest assured that you’ll be an expert in no time. To speed up your progress, here are top telemarketing sales tips that actually work:

Be physically prepared

Wondering what being physically prepared has to do with making a great sales call? Being physically prepared doesn’t mean you need to run ten miles. It just means you should prepare and be physically active during your calls.

Stretch your lips and turn it into a smile while talking, and make sure you keep a straight posture. The customer on the other end of the line won’t see it, but they’ll hear it.

Keeping a good posture and smiling while talking on the phone makes your voice sound clearer, happier, and therefore much easier to understand.

Gracefully handle objections/rejections

Telemarketing comes with various objections and roadblocks, especially for beginners. Mentally prepare yourself for these situations. Never take rejections seriously, and never let a bad phone call affect your potentially productive next sales call.

Sound like a friend

Don’t sound like a telemarketer, sound like a friend. Listen to the potential customer. Find out what they need and work your way through the information you gathered.

Prospects don’t respond to obviously scripted calls and overly-rehearsed lines. Create a genuine connection with your prospect in order to produce a much better conversation and outcome.

Repeat their words

Establish a bond with the prospect by complimenting them or validating their opinions. Recognize their views, then find a way to relate it to the purpose of your call. Feel free to ask questions (as long as they’re not too personal), gauge their expectations, and show concern regarding their interests. 

Further, repeating their words not only means that you agree with them, it also proves that you’re intently listening. Customers would love that.