Are top lead generation companies worth it?

With the boom of digital marketing in the early 21st century, every company is out looking for fresh sources and leads to be converted into sales; and there are a lot of lead generation companies who are vying for the number one spot. 

Basically, a lead generation company gathers and sells information from potential customers to sell to other firms. The question is, are lead generation companies worth your business? Let’s find out.

Definition of lead generation companies

A lead generation company is a business venture that collects and organizes data from sources and prospects to sell to other companies that want to find, or purchase, new leads. The company uses different methods of getting the information and each new lead is categorized under certain demographics and how active or ‘warm’ they are (inactive leads are labeled as ‘cold.’).

Lead generation businesses and companies use these main avenues to generate qualified prospects:

• Content marketing
• Social media marketing
• Organic traffic via SEO optimization
• Paid advertising

Their goal is to provide you with active and engaged leads so that your sales team can turn those into closed sales. You can then keep these leads warm with re-engagement emails every once in a while.

Why you should go for top lead generation companies

Sure, you can buy data rather than working and investing in a top lead generation company. But then, you would be allocating resources to another department other than places that you may need to focus on. Partnering with an agency will give you the freedom to free up resources and actually focus on things that are more important to you and your business.

Lead generation companies are just more than a data-driven center. They also know how to keep leads warm and engaged long enough for your team to move them to the next phase of your sales funnel. They are equipped with skills, systems, and platforms that will extrapolate previously unknown lead sources.

Here are a few reasons why they’re worth your time, effort, and money:

Each lead goes through an extensive QA process

Not every active lead can be categorized as a qualified one. A valid lead should tick at least 80 percent of your target demographics, or else you are wasting resources following up with unqualified prospects when you should be focusing on your qualified ones.

Top lead generation companies ensure that each information and data that come through to their system can be converted into a qualified, valid, and active lead. By partnering up with them, not only are you saving money and other resources, but you are also making sure that each prospect will be turned into a closed sale. More closed sales equal growth and revenue.

Feel free to take advantage of this to up the ante for monthly quotas, sale numbers, and goals to inspire and push your team to go above and beyond within reasonable expectations.

To target specific audiences

These companies have tools, systems, and processes in place to help expedite the task of finding and validating each new lead that comes in. When partnering with lead generation agencies, you may specify groups and demographics that you want them to work on. These demographics may include age, sexual orientation, location, educational attainment, and more.

For instance, if you are looking for leads for your demographic of men, aged 35 to 55, located in Delaware, USA, you can and should specify this information to your partner lead generation company. This way, their pool of potential prospects are already made for them, they just have to validate and qualify each lead. This makes it easier and faster for the company to come up with qualified leads in a crunch since their work is already cut out for them.

In this article, we’ve mentioned that lead generation companies have their own tools to use and utilize for these instances. These systems can search for someone who checks all your qualifications and more. Once they have enough information to start with, they will go on and nurture these active leads for you until your sales team is ready and confident enough to give them the final push into the last phase of your preferred sales funnel.

Think of it as investing in your business

Each time that you partner up and do business with another top company, you are not only growing your connections exponentially; you are also investing in your own business. Keep that kind of mindset when dealing with lead generation companies as they help you find new clients, consumers, and customers.

Investing in a good lead generation company means that you want to transform and change how your business will look in five, ten, fifteen years’ time. It bears repeating that your new leads and prospects can turn into something more than a closed sale — it’s why it’s important to keep them active and engaged.

That being said, look for top lead generation companies that align with your goals and culture given that you and your team will be working with them for months or even years. An excellent company will always prioritize quality over quantity; monthly quotas and numbers are important to both you and your partner lead generation company, but so do qualified and valid leads.

Lead generation companies are worth it

Partnering and working with a top lead generation company is very much worth it. Working with the best and most competent agencies and companies will make your company thrive under the ever-present pressure of changing market trends.

Lead generation is more than just making sales and reaching quotas. New leads and prospects are connections and ways for you to pave your way into new industries. With them, you can cultivate your network to be more inclusive and extensive. Digitally growing your connections and network is another way of rubbing elbows with industry pioneers, rookies, and everyone in between.
As your network grows, your opportunities are bound to grow with it too. Going with this, it’s safe to assume that doing business with top lead generation companies is worth it.