Why Outsourcing Your Social Media Is a Game-Changer

We live in today’s world where attention is part of the new economy. Gone are the news where newspapers show these clad-looking women in their skirts (they’re now twerking online). Today, social media is leading the marketing scene; everyone wants a piece of it.

 

From shitposts to memes, interaction becomes so dynamic like never before.

 

It is estimated that in 2024, there will be 5.17 billion active social media users. This number is from different demographics, each shares the same platforms.

 

Since marketing is now in a newer evolving form, some experts provide their services. Outsourcing your social media is the new way of reaching potential customers. In this article, let’s explore why doing this can be a game-changer for your brand.

 

3 Leading Players in the Social Media Space

Facebook

Since its inception, Facebook has become a social media platform of preference among the majority of internet users. It is even becoming the most used platform among digital marketers.

 

The platform is also a vast ecosystem to reach your customers. There are approximately 2.96 billion active users on the platform. Having a social media account on this platform indeed offers an unparalleled advantage.

 

Instagram

When it comes to influencers, Instagram become this social media platform that offers them an outlet for their content. This image-based social media company, owned by Meta (who also owns Facebook), fuels creativity. If you’re creative, this is a suitable platform to produce your work.

Instagram attracts creative professionals to create an account on its platform 

 

In 2021, Instagram reached a milestone of 2 billion active users on its platform. While this is undoubtedly an impressive growth, it is no match to its predecessor Facebook.

TikTok

Based in China, TikTok rose to the spotlight because of its fun content. It is most popular with women aged 18 to 24, which is one-fifth of its overall users. While this is evident with some content you watch, it also becomes an outlet for other types of content owned by men.

 

There are lots of content to watch if you’re in TikTok. Young people on this social media platform find a way to be creative with its lip-sync videos and other performances. Other than this type of content, there are also trivia videos that are posted for informational purposes.

Other Platforms

While the 3 leading players dominate the current social media landscape, other platforms are also on the rise. YouTube, Twitter, and professional-centric LinkedIn have their own space and styles. As a business owner, having a customer base on these platforms becomes a strategy.

LinkedIn is a social media tool for professional purposes

 

Outsourcing your social media marketing is the best way to invite a pool of talent. These are a new breed of marketers who have a better understanding of public perception. The digital world is changing the game, and so are the approaches that only these experts know.

 

5 Reasons to Outsourcing Your Social Media Marketing

The rules of marketing may still be the same. But there are aspects of it that should adapt to the new technology and audience preferences. That’s also the same with social media space. To solve this, outsourcing your social media marketing team is crucial.

 

Consider these 5 reasons:

1. Cost Savings

As your business grows and has a massive following, you need a social media marketing team. Hiring a pool of experts composed of creatives can be expensive. Outsourcing your social media creatives is the best solution to reduce cost and increase effectiveness.

 

Outsourcing your social media talent only allows you to pay for their services. You don’t need to worry anymore about their compensation, as your outsourcing partner will take care of it. Because of this, you can prioritize other tasks that will further improve your business.

2. Expertise and Strategy

The digital world enables individuals to show their talent to the world. This was not available a long time ago when the internet was not prevalent. When it comes to marketing, some people have a knack for cracking the rules of public attention.

 

Being an expert in social media is not only about posting. Other tasks include responding to the comments and aligning your brand’s goal to the current trends. Outsourcing your social media marketing team eliminates the hassle of these specific tasks. You can also reap the business results of their expertise.

3. Saves Your Business Time

Managing your business is not only about prioritizing one aspect of it. You have so many things on your plate, and marketing is one of them. Juggling your responsibilities necessitates outsourcing your social media tasks to external partners.

Outsourcing your social media tasks allow you to prioritize other aspects of your business

 

Once your business is in social media, it becomes an outlet for customer service. Responding to customer’s concerns can eat up your time. This time-consuming task can be delegated by outsourcing your social media team.

4. Advanced Tools and Analytics

Tracking your business performance can be measured by how your consumers interact with it on your social media pages. Outsourcing your social media team will allow you to tap the advanced tools of the trade. Even more, these tools can provide you with helpful business insights.

5. Relationship-Building

One of the perks if you have a social media account is you can expand your consumer base. Through it, you can build online communities that can also influence other communities. What makes it interesting is the snowball effect that it brings, which will be helpful if this influence is positive.

 

Consistent communication with your customers is always attainable by having social media pages. That’s why, outsourcing your social media team is always a helpful approach in retaining these customers.

 

Finding a Potential Outsourcing Partner

Your business is possibly located in countries that have a higher cost of living. Hiring your employees and training them may incur a hefty cost. To prevent that, outsourcing your social media from outside sources is a great option.

 

The internet allows us to build a world where we can connect with experts. To take advantage of this, you can reach out to potential outsourcing partners outside your country.

 

Integrity and skill are truly 2 gems when finding a cream-of-the-crop employee. Here at SixEleven, we are in the business of providing you with a capable workforce that will never disappoint. We are providing you with the value to elevate your business to new heights.