{"id":2647,"date":"2020-06-04T07:00:00","date_gmt":"2020-06-03T23:00:00","guid":{"rendered":"https:\/\/www.sixelevenbpo.com\/?p=2647"},"modified":"2020-06-04T07:00:00","modified_gmt":"2020-06-03T23:00:00","slug":"b2b-telemarketing","status":"publish","type":"post","link":"https:\/\/sixelevenbpo.com\/?p=2647","title":{"rendered":"What is B2B telemarketing and telesales"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">To boost sales and increase brand awareness, companies need to think of <a href=\"https:\/\/www.outsourceaccelerator.com\/articles\/outsourcing-offshoring-strategic-innovation\/\">more innovative campaigns and strategies<\/a> to stay ahead of the competition. For the B2B telemarketing industry, outsourcing is making itself a viable option to improve companies\u2019 B2B telemarketing teams and agents.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is B2B telemarketing?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The name business-to-business (B2B) telemarketing already gives an idea, but to be precise, B2B <a href=\"https:\/\/sixelevenbpo.com\/telemarketing-and-outbound-sales\/\">telemarketing<\/a> is when a business calls another to market or sell its products or services. Businesses also utilize B2B telemarketing to build rapport, raise brand awareness, and\/or receive instant feedback.<\/p>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"400\" class=\"wp-image-2835\" src=\"https:\/\/sixelevenbpo.com\/wp-content\/uploads\/2020\/07\/What-is-B2B-telemarketing-SixEleven.png\" alt=\"\" srcset=\"https:\/\/sixelevenbpo.com\/wp-content\/uploads\/2020\/07\/What-is-B2B-telemarketing-SixEleven.png 800w, https:\/\/sixelevenbpo.com\/wp-content\/uploads\/2020\/07\/What-is-B2B-telemarketing-SixEleven-300x150.png 300w, https:\/\/sixelevenbpo.com\/wp-content\/uploads\/2020\/07\/What-is-B2B-telemarketing-SixEleven-768x384.png 768w, https:\/\/sixelevenbpo.com\/wp-content\/uploads\/2020\/07\/What-is-B2B-telemarketing-SixEleven-360x180.png 360w, https:\/\/sixelevenbpo.com\/wp-content\/uploads\/2020\/07\/What-is-B2B-telemarketing-SixEleven-373x187.png 373w, https:\/\/sixelevenbpo.com\/wp-content\/uploads\/2020\/07\/What-is-B2B-telemarketing-SixEleven-620x310.png 620w, https:\/\/sixelevenbpo.com\/wp-content\/uploads\/2020\/07\/What-is-B2B-telemarketing-SixEleven-460x230.png 460w, https:\/\/sixelevenbpo.com\/wp-content\/uploads\/2020\/07\/What-is-B2B-telemarketing-SixEleven-365x183.png 365w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\n<figcaption>What is B2B telemarketing<\/figcaption>\n<\/figure>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Types of B2B telemarketing campaigns<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">These are the different types of B2B telemarketing campaigns that companies can use depending on their goals:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Inbound support<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Inbound support is when your team interacts with businesses who have already expressed interest in your product or service. The team\u2019s job is to answer the other business\u2019 queries efficiently, and follow-up with the most qualified leads.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Outbound support<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Meanwhile, in an outbound support B2B telemarketing campaign, a business calls the other to <a href=\"https:\/\/www.nibusinessinfo.co.uk\/content\/advantages-and-disadvantages-telemarketing\">promote or boost other campaigns<\/a> (like sending more details on a webinar or event).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Outbound lead generation<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Outbound <a href=\"https:\/\/sixelevenbpo.com\/lead-generation\/\">lead generation<\/a> is when callers may \u201ccold call\u201d business prospects based on a predefined list to generate interest in their business. The salesperson will then assess the prospect\u2019s requirements, and will follow up as scheduled to nurture the lead.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Telemarketing vs. Telesales<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">People find telemarketing and telesales interchangeable. They can be confusing, but there are key differences between these two techniques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Telemarketing, like mentioned above, aims to find new customers and generate interest in your offered products and services. The telemarketing team can identify prospective leads, and can drive good telemarketing campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Telesales, on the other hand, helps a company to persistently convert the leads they receive from telemarketers into sales.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"800\" height=\"400\" class=\"wp-image-2836\" src=\"https:\/\/sixelevenbpo.com\/wp-content\/uploads\/2020\/07\/Telemarketing-vs-telesales-SixEleven.png\" alt=\"\" srcset=\"https:\/\/sixelevenbpo.com\/wp-content\/uploads\/2020\/07\/Telemarketing-vs-telesales-SixEleven.png 800w, https:\/\/sixelevenbpo.com\/wp-content\/uploads\/2020\/07\/Telemarketing-vs-telesales-SixEleven-300x150.png 300w, https:\/\/sixelevenbpo.com\/wp-content\/uploads\/2020\/07\/Telemarketing-vs-telesales-SixEleven-768x384.png 768w, https:\/\/sixelevenbpo.com\/wp-content\/uploads\/2020\/07\/Telemarketing-vs-telesales-SixEleven-360x180.png 360w, https:\/\/sixelevenbpo.com\/wp-content\/uploads\/2020\/07\/Telemarketing-vs-telesales-SixEleven-373x187.png 373w, https:\/\/sixelevenbpo.com\/wp-content\/uploads\/2020\/07\/Telemarketing-vs-telesales-SixEleven-620x310.png 620w, https:\/\/sixelevenbpo.com\/wp-content\/uploads\/2020\/07\/Telemarketing-vs-telesales-SixEleven-460x230.png 460w, https:\/\/sixelevenbpo.com\/wp-content\/uploads\/2020\/07\/Telemarketing-vs-telesales-SixEleven-365x183.png 365w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\n<figcaption>Telemarketing vs telesales<\/figcaption>\n<\/figure>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Outsourcing your telemarketing team<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Let the experts do it. Outsourcing your telemarketing team to skilled countries like the Philippines is a practice that most successful companies have adopted. It ensures extensive support and quality output.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outsourcing your team can help a business <a href=\"https:\/\/www.outsourceaccelerator.com\/articles\/how-outsourcing-can-cut-labor-costs-by-up-to-70\/\">save up to 70 per cent<\/a> on employment costs. It also saves companies the worry of having to provide workspaces, internet, and even mandated benefits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a time when businesses are tightening their belts in order to survive, outsourcing comes at the perfect timing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Plans<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Telephone-answering services can be availed on a standard\/flat rate plan or custom plan. A standard plan only covers basic answering services such as front desk or virtual reception.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Custom plans, on the other hand, are perfect for businesses expecting a heavy volume of calls, or those exceeding a maximum of 500 minutes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Price<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Companies charge either per call, per industry, per minute, or on a pay-as-you-go basis. Philippine <a href=\"https:\/\/www.outsourceaccelerator.com\/glossary\/business-process-outsourcing-bpo\/\">business process outsourcing (BPO)<\/a> companies normally charge a rate of $6-$10 per hour for a full time dedicated staff.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ready to outsource?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you think you\u2019re ready to <a href=\"https:\/\/sixelevenbpo.com\/\">outsource your telemarketing team<\/a>, access the SixEleven guide to get started. Choose wisely!<\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"tx-excerpt\">The name business-to-business (B2B) telemarketing already gives an idea, but to be precise, B2B telemarketing is when a business calls another to market or sell its products or services. Businesses also utilize B2B telemarketing to...<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[43,44,29,45,46],"class_list":["post-2647","post","type-post","status-publish","format-standard","hentry","category-telemarketing","tag-b2b-telemarketing","tag-b2b-telemarketing-campaigns","tag-outsource-telemarketing","tag-telemarketing-vs-telesales","tag-telesales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is B2B telemarketing and telesales - Six Eleven<\/title>\n<meta name=\"description\" content=\"To boost sales and increase brand awareness, companies need to think of more innovative campaigns and strategies to stay ahead of the competition.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sixelevenbpo.com\/?p=2647\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is B2B telemarketing and telesales - 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