{"id":3752,"date":"2020-08-22T15:15:00","date_gmt":"2020-08-22T07:15:00","guid":{"rendered":"https:\/\/www.sixelevenbpo.com\/?p=3752"},"modified":"2020-08-22T15:15:00","modified_gmt":"2020-08-22T07:15:00","slug":"cold-calling-services","status":"publish","type":"post","link":"https:\/\/sixelevenbpo.com\/?p=3752","title":{"rendered":"Five things you should know about cold calling services"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Cold calling can be a tricky yet efficient way to <a href=\"https:\/\/sixelevenbpo.com\/lead-generation-telemarketing-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">increase leads and sales<\/a>. You should have specific strategies and processes in place for you to reach your sales goals and expand. Which means this won\u2019t be just another task to be taken for granted.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For businesses that are new to this concept, here are five things you should know about cold calling services.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cold calling is still alive in 2020<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many companies <a href=\"https:\/\/sixelevenbpo.com\/blog\/is-cold-calling-dead\/\" target=\"_blank\" rel=\"noreferrer noopener\">believe that cold calling is dead<\/a> in the age of technology. This comes with the rise of social media, email, and website support for lead generation, sales, and customer support.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, contrary to this belief, <a href=\"https:\/\/blog.hubspot.com\/sales\/lead-generation-alternatives-to-cold-calling\" target=\"_blank\" rel=\"noreferrer noopener\">cold calling is still alive<\/a> and well this year. You only have to be strategic and maximize your other channels to make it work.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">No, cold calling is not illegal<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/sixelevenbpo.com\/wp-content\/uploads\/2020\/09\/No-cold-calling-is-not-illegal-1.png\" alt=\"\" class=\"wp-image-3757\" srcset=\"https:\/\/sixelevenbpo.com\/wp-content\/uploads\/2020\/09\/No-cold-calling-is-not-illegal-1.png 800w, https:\/\/sixelevenbpo.com\/wp-content\/uploads\/2020\/09\/No-cold-calling-is-not-illegal-1-300x150.png 300w, https:\/\/sixelevenbpo.com\/wp-content\/uploads\/2020\/09\/No-cold-calling-is-not-illegal-1-768x384.png 768w, https:\/\/sixelevenbpo.com\/wp-content\/uploads\/2020\/09\/No-cold-calling-is-not-illegal-1-360x180.png 360w, https:\/\/sixelevenbpo.com\/wp-content\/uploads\/2020\/09\/No-cold-calling-is-not-illegal-1-373x187.png 373w, https:\/\/sixelevenbpo.com\/wp-content\/uploads\/2020\/09\/No-cold-calling-is-not-illegal-1-620x310.png 620w, https:\/\/sixelevenbpo.com\/wp-content\/uploads\/2020\/09\/No-cold-calling-is-not-illegal-1-460x230.png 460w, https:\/\/sixelevenbpo.com\/wp-content\/uploads\/2020\/09\/No-cold-calling-is-not-illegal-1-365x183.png 365w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Cold calling, in its entirety, is not illegal. In fact, contact centers who still offer cold calling services are required to follow strict compliances and regulations in making a customer call. These laws may depend on their client\u2019s home country or which international compliances they have.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, there are companies that don\u2019t follow these laws and commit shady transactions. This usually includes <a href=\"https:\/\/sixelevenbpo.com\/blog\/telemarketing-scams\/\" target=\"_blank\" rel=\"noreferrer noopener\">telemarketing scams<\/a> and other fraudulent activities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">It requires skills, effort, and experience in handling a cold call<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cold calling is more than just picking up the phone and calling a lead to offer your services. It takes skills, determination, and effort for a salesperson to close a deal. This is because <a href=\"https:\/\/www.entrepreneur.com\/article\/227296\" target=\"_blank\" rel=\"noreferrer noopener\">not every lead they call will be interested<\/a> in purchasing your products or getting your services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This task is also time-consuming since it takes time for your team to negotiate with a lead and work on their after-call processes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">To succeed in cold calling, you need to reach out to customers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">By reaching out, it means getting to know them personally, from their interests to their brief background. By then, you can tailor your offers according to which you may see fit for their needs. You can\u2019t just close a deal by following a script through a call.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even in cold calling, <a href=\"https:\/\/sixelevenbpo.com\/blog\/customers-first\/\" target=\"_blank\" rel=\"noreferrer noopener\">personalization<\/a> is the way to go. Just remember that improving their customer experience is the key to gaining and retaining their trust.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/sixelevenbpo.com\/wp-content\/uploads\/2020\/09\/To-succeed-in-cold-calling-you-need-to-reach-out-to-customers-1.png\" alt=\"\" class=\"wp-image-3759\" srcset=\"https:\/\/sixelevenbpo.com\/wp-content\/uploads\/2020\/09\/To-succeed-in-cold-calling-you-need-to-reach-out-to-customers-1.png 800w, https:\/\/sixelevenbpo.com\/wp-content\/uploads\/2020\/09\/To-succeed-in-cold-calling-you-need-to-reach-out-to-customers-1-300x150.png 300w, https:\/\/sixelevenbpo.com\/wp-content\/uploads\/2020\/09\/To-succeed-in-cold-calling-you-need-to-reach-out-to-customers-1-768x384.png 768w, https:\/\/sixelevenbpo.com\/wp-content\/uploads\/2020\/09\/To-succeed-in-cold-calling-you-need-to-reach-out-to-customers-1-360x180.png 360w, https:\/\/sixelevenbpo.com\/wp-content\/uploads\/2020\/09\/To-succeed-in-cold-calling-you-need-to-reach-out-to-customers-1-373x187.png 373w, https:\/\/sixelevenbpo.com\/wp-content\/uploads\/2020\/09\/To-succeed-in-cold-calling-you-need-to-reach-out-to-customers-1-620x310.png 620w, https:\/\/sixelevenbpo.com\/wp-content\/uploads\/2020\/09\/To-succeed-in-cold-calling-you-need-to-reach-out-to-customers-1-460x230.png 460w, https:\/\/sixelevenbpo.com\/wp-content\/uploads\/2020\/09\/To-succeed-in-cold-calling-you-need-to-reach-out-to-customers-1-365x183.png 365w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption>To succeed in cold calling, you need to reach out to customers.<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">You\u2019ll encounter several \u2018no\u2019s before you encounter a \u2018yes\u2019<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As mentioned earlier, not every sales call ends up with a \u2018yes\u2019. There are several reasons <a href=\"https:\/\/www.inc.com\/david-finkel\/the-most-common-reasons-your-customers-say-no-and-how-to-get-them-to-say-yes.html\" target=\"_blank\" rel=\"noreferrer noopener\">a lead says \u2018no\u2019<\/a> to your call. It can be due to financial, timing, or trust issues. No matter what their reasons are, you should always accept these rejections and move on to the next call.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Luckily, there are times when you can turn a \u2018no\u2019 to a \u2018yes\u2019. You only need perseverance and determination in order to do this.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Outsourcing cold calling services is the best way to go<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lastly, you can hire a <a href=\"https:\/\/sixelevenbpo.com\/lead-generation-telemarketing-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">telesales and telemarketing team<\/a> that can do cold calling in-house if you have enough budget and resources to do so. However, it\u2019s best if you outsource these to contact centers and BPOs in low-cost countries such as the Philippines.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With this, you get to hire a competitive telesales team providing 24\/7 services to your business at a convenient cost. Aside from this, you can also save up to 70% on costs and resources which you can reallocate to growing your business. It\u2019s like hitting two birds with one stone!<\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"tx-excerpt\">Cold calling can be a tricky yet efficient way to increase leads and sales. You should have specific strategies and processes in place for you to reach your sales goals and expand. Which means this...<\/p>","protected":false},"author":1,"featured_media":3754,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[101,168,169,102],"class_list":["post-3752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-telemarketing","tag-cold-calling","tag-cold-calling-services","tag-five-things-you-should-know-about-cold-calling-services","tag-outsource-cold-calling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Five things you should know about cold calling services - Six Eleven<\/title>\n<meta name=\"description\" content=\"For businesses that are new to this concept, here are five things you should know about cold calling services.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sixelevenbpo.com\/?p=3752\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Five things you should know about cold calling services - Six Eleven\" \/>\n<meta property=\"og:description\" content=\"For businesses that are new to this concept, here are five things you should know about cold calling services.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sixelevenbpo.com\/?p=3752\" \/>\n<meta property=\"og:site_name\" content=\"Six Eleven\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-22T07:15:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sixelevenbpo.com\/wp-content\/uploads\/2020\/09\/Five-things-you-should-know-about-cold-calling-services.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sixelevenbpo.com\\\/?p=3752#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sixelevenbpo.com\\\/?p=3752\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/sixelevenbpo.com\\\/#\\\/schema\\\/person\\\/1f3a2a1644756cb1ebcd9cf625f1218b\"},\"headline\":\"Five things you should know about cold calling services\",\"datePublished\":\"2020-08-22T07:15:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sixelevenbpo.com\\\/?p=3752\"},\"wordCount\":592,\"image\":{\"@id\":\"https:\\\/\\\/sixelevenbpo.com\\\/?p=3752#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sixelevenbpo.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/Five-things-you-should-know-about-cold-calling-services.png\",\"keywords\":[\"cold calling\",\"cold calling services\",\"five things you should know about cold calling services\",\"outsource cold calling\"],\"articleSection\":[\"Telemarketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sixelevenbpo.com\\\/?p=3752\",\"url\":\"https:\\\/\\\/sixelevenbpo.com\\\/?p=3752\",\"name\":\"Five things you should know about cold calling services - Six Eleven\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sixelevenbpo.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sixelevenbpo.com\\\/?p=3752#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sixelevenbpo.com\\\/?p=3752#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sixelevenbpo.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/Five-things-you-should-know-about-cold-calling-services.png\",\"datePublished\":\"2020-08-22T07:15:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/sixelevenbpo.com\\\/#\\\/schema\\\/person\\\/1f3a2a1644756cb1ebcd9cf625f1218b\"},\"description\":\"For businesses that are new to this concept, here are five things you should know about cold calling services.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sixelevenbpo.com\\\/?p=3752#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sixelevenbpo.com\\\/?p=3752\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/sixelevenbpo.com\\\/?p=3752#primaryimage\",\"url\":\"https:\\\/\\\/sixelevenbpo.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/Five-things-you-should-know-about-cold-calling-services.png\",\"contentUrl\":\"https:\\\/\\\/sixelevenbpo.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/Five-things-you-should-know-about-cold-calling-services.png\",\"width\":1000,\"height\":500,\"caption\":\"Five things you should know about cold calling services\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sixelevenbpo.com\\\/?p=3752#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sixelevenbpo.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Five things you should know about cold calling services\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sixelevenbpo.com\\\/#website\",\"url\":\"https:\\\/\\\/sixelevenbpo.com\\\/\",\"name\":\"Six Eleven\",\"description\":\"A Reliable BPO Company in the Philippines\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sixelevenbpo.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/sixelevenbpo.com\\\/#\\\/schema\\\/person\\\/1f3a2a1644756cb1ebcd9cf625f1218b\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e9efc66e1ccee188d1ad782cf0f53cf5edd496396dbad797b00ba4b565e8377b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e9efc66e1ccee188d1ad782cf0f53cf5edd496396dbad797b00ba4b565e8377b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e9efc66e1ccee188d1ad782cf0f53cf5edd496396dbad797b00ba4b565e8377b?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/sixelevenbpo.com\"],\"url\":\"https:\\\/\\\/sixelevenbpo.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Five things you should know about cold calling services - Six Eleven","description":"For businesses that are new to this concept, here are five things you should know about cold calling services.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sixelevenbpo.com\/?p=3752","og_locale":"en_US","og_type":"article","og_title":"Five things you should know about cold calling services - Six Eleven","og_description":"For businesses that are new to this concept, here are five things you should know about cold calling services.","og_url":"https:\/\/sixelevenbpo.com\/?p=3752","og_site_name":"Six Eleven","article_published_time":"2020-08-22T07:15:00+00:00","og_image":[{"width":1000,"height":500,"url":"https:\/\/sixelevenbpo.com\/wp-content\/uploads\/2020\/09\/Five-things-you-should-know-about-cold-calling-services.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sixelevenbpo.com\/?p=3752#article","isPartOf":{"@id":"https:\/\/sixelevenbpo.com\/?p=3752"},"author":{"name":"admin","@id":"https:\/\/sixelevenbpo.com\/#\/schema\/person\/1f3a2a1644756cb1ebcd9cf625f1218b"},"headline":"Five things you should know about cold calling services","datePublished":"2020-08-22T07:15:00+00:00","mainEntityOfPage":{"@id":"https:\/\/sixelevenbpo.com\/?p=3752"},"wordCount":592,"image":{"@id":"https:\/\/sixelevenbpo.com\/?p=3752#primaryimage"},"thumbnailUrl":"https:\/\/sixelevenbpo.com\/wp-content\/uploads\/2020\/09\/Five-things-you-should-know-about-cold-calling-services.png","keywords":["cold calling","cold calling services","five things you should know about cold calling services","outsource cold calling"],"articleSection":["Telemarketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/sixelevenbpo.com\/?p=3752","url":"https:\/\/sixelevenbpo.com\/?p=3752","name":"Five things you should know about cold calling services - Six Eleven","isPartOf":{"@id":"https:\/\/sixelevenbpo.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sixelevenbpo.com\/?p=3752#primaryimage"},"image":{"@id":"https:\/\/sixelevenbpo.com\/?p=3752#primaryimage"},"thumbnailUrl":"https:\/\/sixelevenbpo.com\/wp-content\/uploads\/2020\/09\/Five-things-you-should-know-about-cold-calling-services.png","datePublished":"2020-08-22T07:15:00+00:00","author":{"@id":"https:\/\/sixelevenbpo.com\/#\/schema\/person\/1f3a2a1644756cb1ebcd9cf625f1218b"},"description":"For businesses that are new to this concept, here are five things you should know about cold calling services.","breadcrumb":{"@id":"https:\/\/sixelevenbpo.com\/?p=3752#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sixelevenbpo.com\/?p=3752"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sixelevenbpo.com\/?p=3752#primaryimage","url":"https:\/\/sixelevenbpo.com\/wp-content\/uploads\/2020\/09\/Five-things-you-should-know-about-cold-calling-services.png","contentUrl":"https:\/\/sixelevenbpo.com\/wp-content\/uploads\/2020\/09\/Five-things-you-should-know-about-cold-calling-services.png","width":1000,"height":500,"caption":"Five things you should know about cold calling services"},{"@type":"BreadcrumbList","@id":"https:\/\/sixelevenbpo.com\/?p=3752#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sixelevenbpo.com\/"},{"@type":"ListItem","position":2,"name":"Five things you should know about cold calling services"}]},{"@type":"WebSite","@id":"https:\/\/sixelevenbpo.com\/#website","url":"https:\/\/sixelevenbpo.com\/","name":"Six Eleven","description":"A Reliable BPO Company in the Philippines","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sixelevenbpo.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/sixelevenbpo.com\/#\/schema\/person\/1f3a2a1644756cb1ebcd9cf625f1218b","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e9efc66e1ccee188d1ad782cf0f53cf5edd496396dbad797b00ba4b565e8377b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e9efc66e1ccee188d1ad782cf0f53cf5edd496396dbad797b00ba4b565e8377b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e9efc66e1ccee188d1ad782cf0f53cf5edd496396dbad797b00ba4b565e8377b?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/sixelevenbpo.com"],"url":"https:\/\/sixelevenbpo.com\/?author=1"}]}},"jetpack_featured_media_url":"https:\/\/sixelevenbpo.com\/wp-content\/uploads\/2020\/09\/Five-things-you-should-know-about-cold-calling-services.png","_links":{"self":[{"href":"https:\/\/sixelevenbpo.com\/index.php?rest_route=\/wp\/v2\/posts\/3752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sixelevenbpo.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sixelevenbpo.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sixelevenbpo.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sixelevenbpo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3752"}],"version-history":[{"count":0,"href":"https:\/\/sixelevenbpo.com\/index.php?rest_route=\/wp\/v2\/posts\/3752\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sixelevenbpo.com\/index.php?rest_route=\/wp\/v2\/media\/3754"}],"wp:attachment":[{"href":"https:\/\/sixelevenbpo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sixelevenbpo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sixelevenbpo.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}