{"id":4381,"date":"2020-10-27T18:38:00","date_gmt":"2020-10-27T10:38:00","guid":{"rendered":"https:\/\/www.sixelevenbpo.com\/?p=4381"},"modified":"2020-10-27T18:38:00","modified_gmt":"2020-10-27T10:38:00","slug":"telemarketing-sales","status":"publish","type":"post","link":"https:\/\/sixelevenbpo.com\/?p=4381","title":{"rendered":"The do\u2019s and don\u2019ts in making telemarketing sales"},"content":{"rendered":"\n

To succeed in telemarketing<\/a>, you should do more than calling a customer and offering your products. You have to follow strategies and avoid common wrongdoings in a sales call. But how would you know you and your team are doing the right thing? <\/p>\n\n\n\n

Here are some do\u2019s and don\u2019ts to take note of in telemarketing sales.<\/p>\n\n\n\n

The do\u2019s in telemarketing<\/h2>\n\n\n\n

Plan your telemarketing strategies<\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

First, always make a plan when calling your prospects and what strategies will you do to close a deal. Research about your prospects on hand and outline a possible scenario in your sales calls. <\/p>\n\n\n\n

This can help you identify what problems or concerns may arise and your solutions for these.<\/p>\n\n\n\n

Start with a great introduction<\/h3>\n\n\n\n

Start your call with a simple but strong introduction. This can help you establish the mood of the entire sales call you\u2019re handling. A good introduction doesn\u2019t have to be overdone and extravagant. <\/p>\n\n\n\n

Simply introduce yourself and have a natural, conversational tone to sound approachable.<\/p>\n\n\n\n

Wear a smile, even in a call<\/h3>\n\n\n\n

Always wear a smile<\/a> on sales calls. Customers can detect your smile even through a phone call. Smiling helps set the mood of your call and makes you sound warm and friendly. This can set your voice in a positive way to prevent you from being monotonous and commanding. <\/p>\n\n\n\n

Aside from this, smiling also helps boost your customer\u2019s mood throughout the day.  <\/p>\n\n\n\n

Establish your full identity<\/h3>\n\n\n\n

Establishing your identity established the legitimacy of your call and the credibility of your services. Most countries with existing telemarketing laws<\/a> require call centers to do this as part of their compliance.<\/p>\n\n\n\n

For every call, you only have to provide your full name and the company you\u2019re representing to a customer and remind them that your call will be recorded for compliance purposes.<\/p>\n\n\n\n

Let your customers engage with you<\/h3>\n\n\n\n

It pays to steer away from sales talk for a while. Find ways on how your customers can engage in your conversation. A simple \u201chow\u2019s your day?\u201d or any questions related to their profiles can be a good starter. <\/p>\n\n\n\n

Let them open up and do the talking for a while. Even if you\u2019re following a script, it still counts to be natural whenever you\u2019re calling a customer.<\/p>\n\n\n\n

Get to know them well<\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

There are two ways you can get to know your customers better: through their online profiles and through striking a conversation with them. <\/p>\n\n\n\n

A little research goes a long way. Quickly browse their public LinkedIn or Facebook profiles and take note of their affiliations, professional work, and achievements. While on a call, listen to them closely<\/a> so you can tailor-fit your offers for them.<\/p>\n\n\n\n

Work on selling through numbers<\/h3>\n\n\n\n

Product reviews and surveys are your friends when doing a sales talk. Use your reviews and customer surveys<\/a> in a product to demonstrate how your offer has helped other customers. You can say that a portion of your customers is delighted with your services and what are their brief background.<\/p>\n\n\n\n

However, never overdo your numbers. A little lie or exaggeration on your part may affect the credibility of the company.<\/p>\n\n\n\n

Accept rejections<\/h3>\n\n\n\n

It is important to learn to accept a \u201cno\u201d every time you\u2019re calling. Customers have different reasons for turning down an offer. It may be financial, loyalty to a certain brand, and other legitimate reasons to do so.<\/p>\n\n\n\n

Stay calm, smile, and empathize with your customers, then move on to the next call. After all, every \u201cno\u201d from customers will be followed by a \u201cyes\u201d anytime.<\/p>\n\n\n\n

Close your sales call professionally<\/h3>\n\n\n\n

Lastly, close your call professionally<\/a>. Thank them for taking the time to listen through your offers and letting you introduce the company to them. If needed, talk to them about doing a follow-up call and the best time to contact them. Then, end your call by wishing them a great day.<\/p>\n\n\n\n

The don\u2019ts in telemarketing (and what you should do instead)<\/h2>\n\n\n\n

Don\u2019t sound like a telemarketer<\/h3>\n\n\n\n

Customers already feel reluctant when receiving a sales call. Most of them already know a telemarketer with a simple hello, because they already sound like it, then they become reluctant.<\/p>\n\n\n\n

Instead, make your voice sound more natural and conversational. The only way to get a customer to listen to you is to set an engaging tone and mood when calling.<\/p>\n\n\n\n

Don\u2019t apologize for calling<\/h3>\n\n\n\n

Don\u2019t apologize just because you called, and unless you have to. It is your responsibility to make the call and offer your products to them. Also, too much apologizing affects the power and sincerity of your call. <\/p>\n\n\n\n

Instead, use apologies as a tactic<\/a> in starting your sales talk. Though only a few companies use this as a strategy, it helps you give an option for the customers to know more about your offers. <\/p>\n\n\n\n

Avoid sticking in the script alone<\/h3>\n\n\n\n

Most tend to stick with their telemarketing script<\/a> and rely on it for their entire sales calls. However, doing this makes you sound monotonous and mechanical, making it impossible for you to close any sales.<\/p>\n\n\n\n

Instead, only use this as a guide. You can add follow-up questions or remove other spiels that you think are unnecessary when conversing with customers. And don\u2019t forget to have a natural tone when speaking.<\/p>\n\n\n\n

Never interrupt a customer when they are speaking<\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

No matter what your reason is, never interrupt a customer<\/a> when they\u2019re still speaking. It\u2019s a sign of rudeness on your part and is an indication that you\u2019re not listening to them.<\/p>\n\n\n\n

Instead, let them finish speaking and listen to what they say. With this, you might get answers to any of your questions in mind, which can help you offer your services better. <\/p>\n\n\n\n

Don\u2019t exaggerate or lie about the products you offer <\/h3>\n\n\n\n

Nowadays, it\u2019s easier to verify claims with a simple internet search. This is why you should avoid exaggerating or lying to your customers about your products and services.<\/p>\n\n\n\n

Rather, stick to the resources available to you: customer reviews and surveys. You can have a compilation of your product reviews and statistics of customers using and are satisfied with your products. <\/p>\n\n\n\n

Lastly, don\u2019t be afraid of failure<\/h3>\n\n\n\n

Failure is part of being a telemarketer. You will make a few honest mistakes, rattle a bit when calling, or get turned down a lot. It\u2019s part of the process.
Don\u2019t be afraid to fail<\/a>. Always accept failures, learn from them, and move on. As mentioned, every \u201cno\u201d will be followed by a \u201cyes\u201d by customers that are suitable for the business.<\/p>\n","protected":false},"excerpt":{"rendered":"

To succeed in telemarketing, you should do more than calling a customer and offering your products. You have to follow strategies and avoid common wrongdoings in a sales call. But how would you know you...<\/p>","protected":false},"author":1,"featured_media":4384,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[31,261,262],"class_list":["post-4381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-telemarketing","tag-telemarketing","tag-telemarketing-dos-and-donts","tag-telemarketing-sales"],"yoast_head":"\nThe do\u2019s and don\u2019ts in making telemarketing sales - Six Eleven<\/title>\n<meta name=\"description\" content=\"To succeed in telemarketing, you should do more than calling a customer and offering your products. 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